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SFSU College of Business | BUS 714 - Elements of Business Writing

Spring 2024 | Section: 01Z (9744) Tuesday 6:30-9:15 pm

Office Hours: Zoom meetings by appointment: Tuesdays 1-3 pm

Email: gchrist@sfsu.edu 

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Week 3
Unit 1 Introduction
February 13
REVIEW:

Everything's an Argument (EA): Chapter 1 "Understanding Arguments and Reading them Critically" pp 3-29

Business Communication (BC): Chapter 1 "Good Writing" pp 1-15

NYT Opinion Pages "Room for Debate"  (web)

READ:

EA Chapter 7 "Structuring Arguments" pp 131-142

EA Chapter 8 "Arguments of Fact" pp 164-185

Business Writer's Companion (BWC) selections:

  • pp xxvii-xxxiv "Five Steps..."

  • pp 3-6 "Audience" & "Collaborative Writing"

  • p 33 "Preparation"

  • p 35-38 "Proofreading" & "Purpose"

  • p 39-40 "Revision"

  • p 41 "Writing a Draft"

  • pp 162-164 "Notetaking," "Paraphrasing," & "Plagiarism"

  • pp 167-174 "Research"

  • pp 310-311 "Conciseness"

STUDY:

"Rogerian Argument: Definition & Examples" | ThoughtCo  (web)

"What is Rogerian argument?" (YouTube)

LESSON:

Structuring Rogerian arguments of fact; Project overview & group selection

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Week 4
Project Workshop
February 20
READ:

BC Chapter 2 "Start-up Strategies" pp 18-20 only

STUDY:
REVIEW:

EA Chapter 7 "Structuring Arguments" pp 135-142

EA Chapter 8 "Arguments of Fact" pp 164-185

LESSON:
Start-up strategy practice: The Questioning Method
WORKSHOP:

Group project development

 
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Week 5
Project Workshop
February 27
SUBMIT:
  • Personal Project Narrative (1 p minimum)  (Canvas)
READ:
EA Chapter 15 "Presenting Arguments" pp 366-380
BC Chapter 6 "Presentations" pp 44-51
STUDY:
WORKSHOP: 
Group project development

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Week 6
Group Presentations & Critique

March 5

SUBMIT:  

  • Prezi presentation link  (Email)

COMPLETE: 

  • Peer review survey response (one for each group presentation)  (Canvas)

PRESENT:

  • Group Argument Pitches & Prezis

Dates & Deadlines

First day of class:  Tuesday, Jan 30

Add/Drop deadline:  Friday, Feb 16

Spring Break:  Mon-Fri, March 25-29

Withdraw deadline:  Monday, April 22

Last day of class:  Tuesday, May 14

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