
SFSU College of Business | BUS 714 - Elements of Business Writing
Fall 2023 | Sections: 01Z (10305) Monday 6:30-9:15 pm & 02Z (10306) Tuesday 11-1:45 pm
Office Hours: Zoom meetings by appointment: Wednesdays 1-3 pm
Email: gchrist@sfsu.edu
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Week 3
September 4/5
Labor Day holiday recess - No BUS 714 on Monday or Tuesday
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Week 4
Unit 1 Introduction
September 11/12
REVIEW:
Everything's an Argument (EA): Chapter 1 "Understanding Arguments and Reading them Critically" pp 3-29
Business Communication (BC): Chapter 1 "Good Writing" pp 1-15
NYT Opinion Pages "Room for Debate" (web)
READ:
EA Chapter 7 "Structuring Arguments" pp 131-142
EA Chapter 8 "Arguments of Fact" pp 164-185
Business Writer's Companion (BWC) selections:
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pp xxvii-xxxiv "Five Steps..."
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pp 3-6 "Audience" & "Collaborative Writing"
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p 33 "Preparation"
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p 35-38 "Proofreading" & "Purpose"
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p 39-40 "Revision"
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p 41 "Writing a Draft"
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pp 162-164 "Notetaking," "Paraphrasing," & "Plagiarism"
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pp 167-174 "Research"
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pp 310-311 "Conciseness"
STUDY:
"Rogerian Argument: Definition & Examples" | ThoughtCo (web)
"What is Rogerian argument?" (YouTube)
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Arguments of Fact - Project Guidelines
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Sample presentation 1 (Prezi link)
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Sample presentation 2 (Prezi link)
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Sample presentation 3 (Prezi link)
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Sample presentation 4 (Prezi link)
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Sample presentation 5 (Prezi link)
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Sample presentation 6 (Prezi link)
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Sample presentation 7 (Prezi link)
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Sample presentation 8 (Prezi link)
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Sample presentation 9 (Prezi link)
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Sample presentation 10 (Prezi link)
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LESSON:
Structuring Rogerian arguments of fact; Project overview & group selection
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Week 5
Project Workshop
September 18/19
READ:
BC Chapter 2 "Start-up Strategies" pp 18-20 only
STUDY:
REVIEW:
EA Chapter 7 "Structuring Arguments" pp 135-142
EA Chapter 8 "Arguments of Fact" pp 164-185
LESSON:
Start-up strategy practice: The Questioning Method
WORKSHOP:
Group project development
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Week 6
Project Workshop
September 25/26
SUBMIT:​
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Personal Project Narrative (1 p minimum) (Canvas)
READ:
EA Chapter 15 "Presenting Arguments" pp 366-380
BC Chapter 6 "Presentations" pp 44-51
STUDY:
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Oral Presentation Rubric
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Peer Evaluation Sheet
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Tutorial: Making Effective Presentations
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Tutorial: Presenting with Impact
WORKSHOP:
Group project development
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Week 7
Group Presentations & Critique
October 2/3
SUBMIT:
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Prezi presentation link (Email)
COMPLETE:
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Peer review survey response (one for each group presentation) (Canvas)
PRESENT:
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Group Argument Pitches & Prezis
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Dates & Deadlines
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First day of class: Mon/Tue, Aug 21/21
Labor Day holiday: Mon-Tue, Sept 4-5
Add/Drop deadline: Mon, Sept 11
Veteran's Day holiday: Fri, Nov 10
Thanksgiving holiday: Nov 23-25
Last day of class: Mon/Tue, Dec 4-5
Withdraw deadline: Fri, Dec 8
Last day of term: Fri, Dec 8
Quick Resources​
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The Importance of Writing in Business
Quotation Integration Strategies
Citation Guide (web)
MLA Citation Generator (web)
APA Citation Generator (web)