SFSU College of Business | BUS 714 - Elements of Business Writing

Fall 2022 | Sections: 01Z (11277) 2-4:45 pm & 02Z (11350) 6:30-9:15 pm Thursdays

Office Hours: Zoom meetings by appointment: Wednesdays 12-2 pm

Email: gchrist@sfsu.edu 

Week 3
Unit 1 Introduction
Thursday, September 8
READ:

EA Chapter 7 "Structuring Arguments" pp 135-142

EA Chapter 8 "Arguments of Fact" pp 164-185

Business Writer's Companion (BWC) selections:

  • pp xxvii-xxxiv "Five Steps..."

  • pp 3-6 "Audience" & "Collaborative Writing"

  • p 33 "Preparation"

  • p 35-38 "Proofreading" & "Purpose"

  • p 39-40 "Revision"

  • p 41 "Writing a Draft"

  • pp 162-164 "Notetaking," "Paraphrasing," & "Plagiarism"

  • pp 167-174 "Research"

  • pp 310-311 "Conciseness"

STUDY:

"Rogerian Argument: Definition & Examples" | ThoughtCo  (web)

"What is Rogerian argument?" (YouTube)

LESSON:

Structuring Rogerian arguments of fact; Project overview & group selection

Week 4
Project Workshop
Thursday, September 15
READ:

BC Chapter 2 "Start-up Strategies" pp 18-20 only

STUDY:
REVIEW:

EA Chapter 7 "Structuring Arguments" pp 135-142

EA Chapter 8 "Arguments of Fact" pp 164-185

LESSON:
Start-up strategy practice: The Questioning Method
WORKSHOP:

Group project development

Week 5
Project Workshop
Thursday, September 22
SUBMIT:
  • Personal Project Narrative (1 p minimum)  (iLearn)
READ:
EA Chapter 15 "Presenting Arguments" pp 366-380
BC Chapter 6 "Presentations" pp 44-51
STUDY:
WORKSHOP: 
Group project development
Week 6
Group Presentations & Critique

Thursday, September 29

SUBMIT:  

  • Prezi presentation link  (Email)

COMPLETE: 

  • Peer review survey response (one for each group presentation)  (iLearn)

PRESENT:

  • Group Argument Pitches & Prezis

Week 7

Skills Week: Business Forms: Cover Letters

Thursday, October 6

SUBMIT:

  • Cover Letter DRAFT (1 p min/max)  (iLearn)

  • Group Write (6 pp min)  (iLearn)

READ:

BC Appendix B  pp 70-71 (pp 139-142 for print editions)

BWC "Application Cover Letters"  pp 261-265

STUDY:

EXERCISE: Group work: cover letter revision

LESSON:

Cover letters: Principals and critique

Dates & Deadlines

First day of class:  Thur, Aug 25

Labor Day recess:  Mon, Sept 5

Add/Drop deadline:  Mon, Sept 12

Veteran's Day recess:  Fri, Nov 11

Withdraw deadline:  Mon, Nov 14

Thanksgiving recess:  M-S, Nov 21-26

Last day of class:  Thur, Dec 8

Last day of term:  Fri, Dec 16